Who is Axel?Entrepreneur Axel Cooley is a unique breed - a byproduct of the world's #1 epicenter of innovation: Canada's Tech Corridor. She studied at Canada's #1 University, University of Waterloo, and graduated from one of the nation's top business schools - Wilfrid Laurier University. She gained global experience by working with top media outlets in 30 nations for 10 years. This website serves as a quick snapshot and rare look into the world of Axel Cooley and her travels as she worked diligently conducting press conferences, investigative news reports, TV series, documentaries, LIVE news coverage, and public speaking in the nations.
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Axel has been the mastermind behind global strategies and public relations duties for high-profile clients and corporations and has participated in many VIP events from Super Bowl, Grammys, Latin Grammys, NY Fashion Week, BET Awards and more. The Communications Maverick established a platform to reach 130,000 reporters in 7 languages. Prior to her international spotlight, she worked for Finance giant Goldman Sachs and several of Canada's top technology companies including Open Text (Canada's largest software company), ON Semiconductor (NASDAQ:ON) and others. Further, she became partner of a sports product MuscleMagic used by pro-athletes.
Due to her unparalleled global exposure, she was hand-selected to partner with the owner of North America's top Automotive Group, a multi-billion dollar consortium of companies, which gave her unimaginable insight into 29 commodities and the compelling global Automotive market. Here, she learned how some of automotive's largest contracts were structured, negotiated, and executed. She now navigates with great comfort in a global landscape negotiating and enabling unique collaborations. Further, she was recognized as a Thought Leader for connected vehicles for the Los Angeles Auto Show, and an Innovation Keynote speaker for various platforms including Detroit's TechWeek, "Secret Sauce to Innovations Series" alongside Ford's Director of Technology Donna Bell, and more.
In 2015, she was also sought-after to navigate the U.S. Defense sector under the direction of the first woman president of the National Defense Industrial Association (NDIA) and founder of a Woman-Minority-Veteran owned FTZ which has served every government agency since 1992 - from NASA to the Department of Energy, Department of Interior, US Coast Guard, US Air Force, TACOM and more. In so, Axel also learned the intricacies of government contract execution, government contract writing, global logistics, and foreign trade zones. In fact, Axel was selected to teach Automotive OEMs and Tier 1 & 2s how to reduce their total landed costs.
Ever since, she has been fueling her positive energy and creative ideas into the Automotive industry with her global connections. Fluent in multiple languages, comfortable in a global landscape, and with tenacious mind to create efficiency, she has been able to establish unique cost savings opportunities, and groundbreaking collaborations to bring disruptive technologies into the automotive world as OEMs race to create connected vehicles!
Those who know her have witnessed her passion for contributing to her community and as a result, she shares her knowledge by serving on various Boards and Councils - from Automotive Women's Alliance; Washington-headquartered New Leaders Council to Women in Defense - Michigan, Washington's Section 321 Group, Hope Against Trafficking, International Imports/Exports Councils and more.
In 2015, she was also sought-after to navigate the U.S. Defense sector under the direction of the first woman president of the National Defense Industrial Association (NDIA) and founder of a Woman-Minority-Veteran owned FTZ which has served every government agency since 1992 - from NASA to the Department of Energy, Department of Interior, US Coast Guard, US Air Force, TACOM and more. In so, Axel also learned the intricacies of government contract execution, government contract writing, global logistics, and foreign trade zones. In fact, Axel was selected to teach Automotive OEMs and Tier 1 & 2s how to reduce their total landed costs.
Ever since, she has been fueling her positive energy and creative ideas into the Automotive industry with her global connections. Fluent in multiple languages, comfortable in a global landscape, and with tenacious mind to create efficiency, she has been able to establish unique cost savings opportunities, and groundbreaking collaborations to bring disruptive technologies into the automotive world as OEMs race to create connected vehicles!
Those who know her have witnessed her passion for contributing to her community and as a result, she shares her knowledge by serving on various Boards and Councils - from Automotive Women's Alliance; Washington-headquartered New Leaders Council to Women in Defense - Michigan, Washington's Section 321 Group, Hope Against Trafficking, International Imports/Exports Councils and more.