Axel Cooley is a byproduct of Canada’s Technology Corridor – the global epicenter of talent, innovation and growth. As a gifted student, she attended Canada's #1 innovation and computer science university, the University of Waterloo, while still in high-school. She then proudly graduated from Wilfrid Laurier University, reckoned as one of the top business schools in the nation accredited by the AACSB obtained by only the top 5% of business schools worldwide. Here, she obtained a Bachelors Business Administration Honours (B.B.A. Hons.) Degree, majoring in Finance and minoring in Marketing - a rare breed. She was hand-selected for its highly-competitive Co-op program reserved for its top students and awarded as 1 of 3 finalists in the world-renowned ICE competition - reserved for Waterloo's brightest for the best solutions to real life business complexities.
As a result, Axel was able to secure Technology and Finance positions at some of the world’s top companies including Goldman Sachs, Open Text (Canada’s #1 software company), Pepsi FritoLay, and Marketing for high-tech corporations such as DSPFactory Ltd. (now ON Semiconductor, NASDAQ:ONN) and ITOPA Technologies (Wireless Data Solutions). The well-rounded and tenacious professional began her career by working for ServiceMaster where she was quickly promoted as Supervisor at the young age of 17, and in this position she hired, trained, and motivated over 60 telemarketing employees. These positions served to instill within her the quality standards of Corporate Canada: a contagious positive attitude, leadership and clear vision.
The world’s first NASCAR team owned by five (5) NFL players quickly discovered Axel's unique Finance, High-tech, and Marketing background and recruited her to help make history - and as such, her rare access to strategic partnerships and the media was born. For 10 years, she worked in 30 nations conducting press conferences, documentaries, exclusive interviews, collaborating with global media networks including: CNN, BBC, NBC, ABC, FOX, CBS, DISCOVERY, NATGEO, TELEMUNDO, UNIVISION, WAPA AMERICA, AZTECA TV, and more. (See Featured for a complete list). She rolled out global outreach programs to empower communities and created a platform to reach 130,000 news reporters in 7 languages, which made her a highly-sought-after source for insight into the diverse Latin American Culture. For years, her company has been a trusted Public Relations choice for high-profile clients handling VIP events for Super Bowl, Grammys, Latin Grammys, NY Fashion Week, BET Awards and more. The accomplished entrepreneur is also co-owner of MuscleMagic Pain Relief and a clinical hair & scalp care line.
The world’s first NASCAR team owned by five (5) NFL players quickly discovered Axel's unique Finance, High-tech, and Marketing background and recruited her to help make history - and as such, her rare access to strategic partnerships and the media was born. For 10 years, she worked in 30 nations conducting press conferences, documentaries, exclusive interviews, collaborating with global media networks including: CNN, BBC, NBC, ABC, FOX, CBS, DISCOVERY, NATGEO, TELEMUNDO, UNIVISION, WAPA AMERICA, AZTECA TV, and more. (See Featured for a complete list). She rolled out global outreach programs to empower communities and created a platform to reach 130,000 news reporters in 7 languages, which made her a highly-sought-after source for insight into the diverse Latin American Culture. For years, her company has been a trusted Public Relations choice for high-profile clients handling VIP events for Super Bowl, Grammys, Latin Grammys, NY Fashion Week, BET Awards and more. The accomplished entrepreneur is also co-owner of MuscleMagic Pain Relief and a clinical hair & scalp care line.
Widely known as a woman of vision, commitment, and courage, Ms. Cooley has also made her mark as a creative force in the world of business. She currently serves as President at METALLON, which supplies primary and secondary precious metals and non-ferrous metals to the automotive industry and represents world-class suppliers of automotive components and raw materials for some of the world’s largest OEMs. This includes the most coveted materials such as lithium, copper, cobalt, iron ore, and others. Her global reach, expertise, and influence have enabled her to access these materials in a different and seamless way.
Due to her unparalleled global exposure, in 2013 Axel was hand-selected to partner with the owner of North America's top Automotive Group, a multi-billion-dollar consortium of companies, which gave her unimaginable insight into 29 commodities and the compelling global automotive market. As such, she learned how large contracts in the Automotive sector are structured, secured and executed. Ever since she has been fueling her positive energy and creative ideas into the Automotive industry with her global connections. Fluent in multiple languages, comfortable in a global landscape, and with tenacious mind to create efficiency, she has been able to establish unique cost savings opportunities, and groundbreaking collaborations to bring disruptive technologies into the automotive world as OEMs race to create connected vehicles.
In 2015, the Latina entrepreneur was also sought-after to navigate the U.S. Defense sector under the direction of the first woman president of the National Defense Industrial Association (NDIA) and founder of Woman-Minority-Veteran owned Foreign Trade Zone which has served every government agency since 1992 - from NASA to the Dept. of Defense, Dept. of the Army, Dept. of Energy, Department of Interior, US Coast Guard, US Air Force, TACOM and more. In so, she learned the intricacies of government contract execution, GSA schedules, government contract writing, global logistics, and free trade zones. She was selected by governments and automotive manufacturers to teach their auto suppliers how to reduce their total landed costs. With her expertise she was able to conduct seminars around the globe on how to achieve this.
It was no surprise how then during the COVID-19 pandemic global leaders turned to Axel for assistance to procure products under a state of emergency. Her bold direction & global connections played a key role in facilitating negotiations to assist government agencies and healthcare giants structure multi-billion dollar deals under state of emergency. Throughout this time, she worked hands-on with renowned lawyers and mandates from all around the world.
In 2015, the Latina entrepreneur was also sought-after to navigate the U.S. Defense sector under the direction of the first woman president of the National Defense Industrial Association (NDIA) and founder of Woman-Minority-Veteran owned Foreign Trade Zone which has served every government agency since 1992 - from NASA to the Dept. of Defense, Dept. of the Army, Dept. of Energy, Department of Interior, US Coast Guard, US Air Force, TACOM and more. In so, she learned the intricacies of government contract execution, GSA schedules, government contract writing, global logistics, and free trade zones. She was selected by governments and automotive manufacturers to teach their auto suppliers how to reduce their total landed costs. With her expertise she was able to conduct seminars around the globe on how to achieve this.
It was no surprise how then during the COVID-19 pandemic global leaders turned to Axel for assistance to procure products under a state of emergency. Her bold direction & global connections played a key role in facilitating negotiations to assist government agencies and healthcare giants structure multi-billion dollar deals under state of emergency. Throughout this time, she worked hands-on with renowned lawyers and mandates from all around the world.
Ms. Cooley’s major philanthropic endeavor has been helping victims of abuse. To this end, she led the Press Dept. for a global foundation conducting investigative reports around the world in multiple languages, working with governments, advocates, international courts, and interviewing victims, public figures and Subject Matter Experts. In fact, she was tasked with investigating some of the most challenging issues known to man. With a keen interest in current affairs, Axel also served as an investigative reporter for NG Radio where she handled LIVE newscasts and authored articles widely syndicated.
Reckoned as a leader in business and industry who will shape the future landscape of Detroit, Axel was elected into the Inaugural Class of the New Leaders Council - Detroit Chapter, and served as the Communication Chair for its Executive Board. She further serves as the Co-chair of Marketing for Automotive Women's Alliance Foundation (AWAF) and the Director of Communication of the Marine Foundation which gathers global leaders and the First Ladies from around the world to leverage their influence and advance humanity. She is currently assisting the Association of the US Army - Arsenal of Democracy Chapter with Communications. Past boards include Women in Defense - Michigan Chapter, Women of Color Entrepreneurial Circle, Washington's Section 321 Imports/Exports Group, and Automation Alley's International Business Council to help attract business to the State of Michigan.
People often wonder how the young entrepreneur has accomplished so much in her lifetime. For over 20 years she has studied the science of maximizing human potential and is highly trained in activating brain & heart coherence above all circumstances. In interacting with Axel, one quickly learns the motto is: Own your power; think without limits, proceed without fear. If you think it, you can achieve it.
People often wonder how the young entrepreneur has accomplished so much in her lifetime. For over 20 years she has studied the science of maximizing human potential and is highly trained in activating brain & heart coherence above all circumstances. In interacting with Axel, one quickly learns the motto is: Own your power; think without limits, proceed without fear. If you think it, you can achieve it.
